Absolutely, 2016 APEC CEO Summit must be the most eye-catching international event talked about in these two days. The APEC Summit has attracted leaders from Asia-Pacific countries, global business leaders and academic professionals. The conference was focused on the topic of "High quality growth & Human development", and the topic discussed in depth is how to promote new economic growth, innovation and sustainable development under the new situation of globalization.
作为亚太地区最高级别的经济合作机制会议，APEC峰会上自然是群贤毕至，英才云集。政界上有各国的政要首脑：国家主席习近平、俄罗斯总统普京 、秘鲁总统库琴斯基、新加坡总理李显龙???还有著名的学者与媒体：时代周刊的主编Nancy Gibbs、金融时报美国总编辑Gillian Tett、各大知名学府的教授们......既然是经济工商会议，自然少不了中外商界的企业家领袖们，比如Facebook首席执行官扎克伯格、普华永道全球主席Robert E. Moritz、沃尔玛亚洲总裁兼首席执行官Scott Price、以及其它中外龙头企业的代表们。
In this summit which is the highest level of economic cooperation mechanism in Asia-Pacific region, most of the top men were involved. Political leaders from all countries gathered, such as Chinese President Xi Jinping, Russian President Vladimir Putin, Peruvian President Vladimir Kurzinski, Singapore Prime Minister Lee Hsien Loong, etc. There were also a lot of well-known scholars and media, such as Nancy Gibbs, the editor from Times Magazine, Gillian Tett, Chief editor from Financial Times U.S.A., etc. As well as many business leaders came from different industries, such as Mark Elliot Zuckerberg, CEO of Facebook, Robert E. Moritz, Global President of Price Waterhouse Coopers, Scott Price, president and Chief Executive Officer of WAL-MART Asia, and other business representatives from China and aboard.
In the shining scene, it’s surprising to find a pink paper bag was held in hands of participants. What is inside this bag?
据了解，这是由知名品牌KCJ珠宝为本次利马APEC峰会打造的专属个性定制礼品。难怪各位与会嘉宾都这么宠爱有加了。KCJ究竟是个怎样的品牌呢？为什么能成为APEC这个亚太地区层级最高、领域最广、影响最大的经贸合作平台的定制礼物呢？原来，KCJ的全称是Key of Charm Jewelry，中文译名为魅力之钥。是广东弘基施普洛时尚股份有限公司（以下简称弘基时尚）旗下的珠宝品牌。
It turned out that a personalized custom souvenir was in this pink paper bag from the well-known brand “Key of Charm Jewelry (KCJ)”. It was selected as the souvenir supplier for APEC CEO Summit, which is the top event with the highest level. What is KCJ? Why it can be the supplier of the personalized custom souvenir in such an extensive and influential platform for economic and trade cooperation? The full name of KCJ is Key of Charm Jewelry. It’s one of the fashion brands under Guangdong Hongji Cipullo Fashion Co., Ltd. (here inafter referred to as Hongji Fashion).
(Ms. Deborah Close, the APEC business consultant holding the personalized custom souvenir from KCJ.)
(Ms.Felicia Knaul, professor of Miami University holding the personalized custom souvenir from KCJ)
Hongji Fashion is a member of APEC, a member of China Business Council and the business leader of innovative operation of jewelry fashion industry. Mr. Zhou Zuoming, as the chairman of the board, also as one of the outstanding entrepreneurs, was invited to attend the APEC CEO Summit. In addition to fully participate in the Asian-Pacific economic dialogue and culture exchange, KCJ was selected as the supplier of personalized customer souvenir to APEC CEO Summit. This is the background of the mentioned pink paper bags – inside is the Key to Charm Jewelry (KCJ).
(One of the business representatives Ms. Cui Shaodong, the president of Chinese Jungshin Group, holding the personalized custom souvenir from KCJ)
(One of the Staffs from APEC Summit holding the personalized custom souvenir from KCJ)
Once of the focuses during the 2016 APEC Summit in Lima is on the equal rights for men and women worldwide, focusing on how women can seize the opportunity to re-establish connections with the world of digital economy and break through glass ceilings which has been long restricting their freedom of development. Peruvian Vice President Ms. Mercedes Aráoz, facilitated the discussion on the topic of "Connecting Women and the World" with business leaders from 21 APEC economies. In this context, KCJ jewelry which appeared in 2016 Lima APEC Summit brought even more special significance. It shows the importance of female independence and dedicated to "Open the door to charm for elegant women".
This is not the first time for KCJ appeared on the world stage. From 2014 to present, the brand of KCJ arose in many major international events, no matter in the Sino-Romanian Business Forum Summit, the EU-China Business Summit, B20 Hangzhou 2016, or APEC CEO Summit now. KCJ has never been absent. This is the symbol of the internationalization of KCJ jewelry. It has earned fully affirmation from the receivers globally by the exquisite craft and avant-garde design.